Profiled offers of exhibitors for the first time at the DOM MIESZKANIE WNĘTRZE fair

The spring edition of the Dom Mieszkanie Interior housing fair organized by redNet Media is ahead of us. A wide range of exhibitors, attractions for the whole family and tens of thousands of visitors - this was the case in previous editions. This year promises to be similar. But the organizer does not stop at the proven convention, this season it will surprise visitors with a completely new look at the presentation of exhibitors' offers.

Among the huge number of unremarkable fair events, each novelty in this field has a chance to meet with great interest of recipients. Until now, each fair visitor was usually left alone in the face of the rich and varied offer of exhibitors, without any support or advice from the fair organizers. The redNet Media company, as part of its strategy of creating new standards and solutions for this industry, this year decided to change the current exhibition of offers to a completely innovative one, based on an in-depth relationship between the visitor and the exhibitor, so that both parties would benefit from participating in the fair.

Your Housing Inspiration

From 2014, a new space arrangement project will be used at the HOUSE MIESZKANIE WNĘTRZE fair: Housing Inspirations. It is intended to make it easier for visitors to move around the fair thanks to a special division of all exhibitors' offers into individual groups. And so, people looking for the first independent apartment will find offers specially selected for them at the stands marked with the inscription "Mieszkanie na start", while families with children will find offers dedicated to them at the stands marked "Apartment for a family". People looking for a quiet location in the suburbs will find the most offers in the zone marked "Apartment outside the city". The organizer of the redNet Media fair also thought about the often overlooked, but large group of buyers, people whose children have already left their family home and who are now looking for a new apartment that meets only their needs. They will find offers for themselves at the stands marked "When the children grow up". People considering the purchase of apartments from the Premium segment of a higher standard will find offers for themselves in the section marked "Unique space". For all those who want to take advantage of the government housing subsidy program, the "Apartment for the Young" zone has been prepared, where those interested will find offers of premises that meet the requirements of this program. Each inspiration will receive its own graphic symbol - an icon of housing inspiration.

In addition, all offer groups will be divided according to districts, so as to make it as easy as possible for visitors to quickly reach the apartments they are interested in - the Gallery of Housing Inspiration will be created.

Segregation is the key to success

Such a division of the exhibition space is the result of observations, research and surveys conducted in previous editions by the organizer of the fair. As a result of these analyses, it was found that the price and location are no longer the only and most important criteria for choosing a flat. What is important is the lifestyle and the stage at which potential buyers of apartments are. The organizer of the fair hopes that the section with exhibitors participating in the government program "Mieszkanie dla Młodych" may prove particularly interesting. In the MdM section, there will be offers of flats adjusted to the limits set by the program. We would like to remind you: the limit of the area of real estate in the case of residential premises is a maximum of 75 m² of usable floor space (or 85 m² when the buyer brings up three or more children). For single-family houses, the limit is 100 m². If the buyer brings up three or more children - the limit is increased to 110 m².

Meeting the expectations of exhibitors

The organizer of the fair has also prepared special facilities and innovative solutions for exhibitors, enabling them to promote their investments both at the fair and on the Internet this year, e.g. by creating special profiles on Facebook.

In addition, at the fair, developers will have the opportunity to meet people interested in a specific apartment or house directly, which significantly shortens the time to make a purchase decision.

In 2014, we will have two editions of the fair, spring and autumn. In the first half of the year, you will be able to get acquainted with Housing Inspirations in the largest Polish cities :

• Wrocław (February 1-2),
• Gdańsk (covering the entire Tri-City, April 5-6),
• Poznan (May 10-11),
• Krakow (May 17-18),
• Lodz (May 17-18).

More information about the HOUSE MIESZKANIE WNĘTRZE fair: www.rednetmedia.pl