PPG Deco Polska for the seventh time "Customer-Friendly Company"

PPG Deco Polska - the owner of the Dekoral brand and a leader on the paints and varnishes market - for the seventh time in a row received the prestigious title of "Customer-Friendly Company". This distinction is a confirmation of the highest standards in the area of customer service and the effectiveness of the company's policy of building relationships with customers.

"Customer-Friendly Company" is a modern company evaluation and certification program created by the Management Observatory Foundation, which deals with entrepreneurship, innovation development and economic education. The aim of the project is primarily to promote good practices in building and managing customer relationships. According to research carried out by PBS DGA, the Emblem "Firma Przyjazna Przyjaznaniu" is recognized by almost 7 million consumers.

Companies aspiring to receive the title are subject to a detailed assessment in four key areas, i.e.: overall customer satisfaction, detailed assessment of cooperation with the company, quality assessment in individual channels, likelihood of recommending products or services of the surveyed company. The grades obtained in individual aspects make up the final Customer-Friendly Company Index - for the candidate to receive the "Customer-Friendly Company" certificate, the value of the index must be at least 80%.

PPG Deco Polska for the seventh time in the elite group

Among the winners of the "Customer-Friendly Company" program was PPG Deco Polska, the owner of brands popular among Poles, such as Dekoral, Drewnochron and Domalux. The company is part of the global concern PPG Industries and has been a leader in the field of paints and varnishes in Poland for many years. In addition to the product offer, PPG also develops sales channels, such as stores for individual customers operating under the Studio Dekoral brand and a network of its own outlets for contractors Centrum Dekoracyjne and Centrum Dekoral Professional. In each of them, customers can count on excellent advice and technical support offered by the Academy of Painting Techniques. In addition, people looking for information about products or advice related to them can use the help of the company's Customer Service.

This year, PPG won the Emblem awarded by the Management Observatory for the seventh time. The total value of the Customer-Friendly Company Index for PPG Deco Polska was 90%, and in all surveyed areas the ratios exceeded 80%, which indicates a very high level of customer service. As the company's representatives emphasize: The award confirms the high standard of customer service that we follow in our everyday activities. Obtaining the certificate is mainly due to the company's employees. What's more, this year the method of examining companies applying for the distinction has changed and the assessment is based solely on the opinions obtained from customers. The excellent results achieved by PPG Deco Polska testify to the excellent opinion of the company in the eyes of our partners - says Jarosław Domowicz, responsible for the participation of PPG Deco Polska in the "Customer-Friendly Company" program.

Customers satisfied with the products and service

According to the survey, as many as 85% of respondents declare satisfaction with the products offered by PPG Deco Polska and assess them as high-quality products. Thanks to this, the company is perceived as a trustworthy partner - it is especially visible in the answers of professional contractors, i.e. people who use PPG Deco Polska products in their daily work, and thus are able to assess their level in the most reliable way.

In the area of the company's approach to customers, ease of contact (90%), clarity of the product offer (89%) and professionalism (88%) were appreciated. As a result, the respondents had a positive attitude towards PPG Deco Polska and were willing to recommend the offered products to their relatives or friends.
On the other hand, at the level of direct customer service, the respondents rated the work of the PPG helpline as very good - its employees were described as polite (95%), professional (94%) and willing to help (92%). According to the survey, conversations with consultants are exceptionally cultured, they use a language understandable to customers, and they actively listen to their interlocutors. Similarly, the service in the Centrum Dekoracyjne and Centrum Dekoral Professional stores was rated very well.

Efforts for even better quality of service

Although PPG Deco Polska has been awarded the title of "Customer-Friendly Company" for the seventh time, and the overall rating of the survey was as high as 90%, the company's representatives declare that they do not intend to rest on their laurels: The survey carried out by the Management Observatory Foundation showed that our customer service strategy and building relationships with customers works very well. However, we want to constantly increase the level of satisfaction of our customers with both the purchased products and the service itself. Thanks to the data obtained in the study, we know which areas require more attention on our part. Improving them and getting an even better result in the 2013 edition is our new goal - sums up Jarosław Domowicz.