Pfleiderer at the fair in Poznań

A lecture on trends in the German furniture market, as well as two exhibitions presenting the company's products - this is the recipe for Pfleiderer's trade fair success. During the Arena DESIGN and MEBLE Polska fairs, which took place on March 8-11 in Poznań, the company's stands were visited by hundreds of people - friends, customers, business partners...

Pfleiderer exhibition in Aleja Lipowa Photo Pfleiderer

The main point of Pfleiderer's presence at the Poznań fair was a lecture entitled "The German furniture and interior design market - trends and specifics", delivered by Lutz Dietzold, Managing Director of the German Design Council, an international expert in the field of design and design promotion. During his speech, which took place on March 9 on the main stage of Arena DESIGN, Lutz Dietzold talked about current and forecast design trends on the German furniture market. He pointed to the colors that are currently most popular abroad (grays, delicate pastels, purples and blues), the still sought-after haptic structures and the increasingly fashionable matte finishes. By showing photos of individual furniture (including prototypes shown at fairs in Milan and Cologne) and complete arrangements, as well as products from our environment - electronics, cars, clothes... he emphasized the pursuit of simplicity, functionality and maximum individualization.

His speech, addressed especially to furniture and interior designers, was received extremely positively. All the more so because the German market is one of the main recipients of furniture and furniture components produced in Poland.

What's new?

Pfleiderer exhibition in Aleja Lipowa Photo Pfleiderer

Two of the company's exhibitions were also of great interest to Pfleiderer's customers and partners. In the first one - located in Aleja Lipowa between halls 7, 7a, 8 and 8a, you could see furniture made of boards from a manufacturer from Wieruszów. The presented sets - chests of drawers, kitchen and bedroom furniture, prepared by companies such as: Stolkar, Gała Meble, Meble Wójcik, Meblosiek, Dig-net, were decorated in the currently most fashionable wood-based and single-color decors.

At the stand in Czteropak (Aleja Lipowa), visitors could also see the latest product proposals. These include, among others - a new collection of countertops for 2016, as well as new surface structures of Montana laminated boards (MO) reflecting the haptic drawing of wood and a new matte structure, Semi Mat (SM).

Many people also visited the second exhibition, located at the ARENA DESIGN fair (of which Pfleiderer has been a Strategic Partner for several years). At this stand, customers had the opportunity to learn about the possibilities offered by HPL SOLID, HPL Compact, HPL Magnet laminates, and specialized products such as ESA boards or Pyroex boards.

Thank you for your presence, visiting our stands, talking and sharing your impressions with us. They are very valuable to us. See you in Poznań next year!